Anchor links matter

One of the biggest aspects that impact the search engine rankings is the "value" of anchor links and how pertinent they are to user search. The following is an edited version of Northport Boarding Kennels website:


Our mission is to provide a clean, friendly atmosphere for your pet. At Northport Boarding Kennels, we treat our guests with professional care, knowledge and compassion.

We have found it crucial that pets in our care receive individual attention. Playtime is given the highest priority. A happy dog is much easier to care for!

Whether the stay is for one day, one week, or longer... you can rest assured that your pet will receive the best of care at Northport Boarding Kennels.

Conveniently located just east of the airport, we are open 7 days a week. Northport Boarding Kennels can provide you and your loved pet with affordable professional boarding and grooming services.

Thank you for visiting us online.

When the need arises, be sure to contact us for all your boarding and grooming needs.

---EDITOR'S CRITIQUE---

Missing anchor links

If not mainly for a few punctuation and spelling errors, I find that the web copy for Northport Boarding Kennels is not a heavy editing task. However, I recommend that because readers scroll through the page, they should include bold text and anchored links such as in this last sentence:

When the need arises, be sure to contact us for all your boarding and grooming needs.

When online text has plenty of anchor links throughout, readers will find it easy to click on any part of the website and enroll in their service without having to finish reading the entire homepage.

AP Style versus Chicago

Instead of changing "open 7 days a week" to the more standard "seven days a week," I let go of this since I believe AP style is more agreeable to web writing than Chicago.

Active versus Passive

The universal rule in effective writing is to always use the active tense instead of the passive because it goads action and is more lively. Therefore:
We have found it crucial that pets in our care receive individual attention.
must be changed to:
We find it crucial that pets in our care receive individual attention.
This rule should apply to the rest of the text in this website.